Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. Yet it has barely put a dent in the budgets spent on online, let alone on TV. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention. Even DR advertising has large hurdles to overcome on the small screen. Can we evolve beyond our fat thumbs to make mobile marketing worth the effort? The Digiday Mobile conference explores the potential and the pitfalls of mobile marketing and asks whether the third screen will take center stage or be relegated to mini-Web status and limited to mini-Web budgets. 

 

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 Speakers Include:
   

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And... Don't Forget to Register for Digiday Agency, February 29th, also in Los Angeles. Digiday Agency will address the biggest issues and challenges digital agencies and marketers face today across the buying spectrum, as well as where they are making their bets for 2012. The leading media executives, buyers and planners will come together for the only high-level one-day summit where they'll discuss and debate the current state of buying digital and how they can thrive in today's fragmented media economy. Join us for this one of a kind meeting of the brightest minds in digital media.

 

REGISTER TODAY FOR DIGIDAY AGENCY LA

 

What Our Attendees Say About Digiday Mobile:

 

"Thank you so much for the Digiday Mobile conference! Not only were many of the presentations relevant to our internal mobile strategies at AmEx, but we also interacted with potential vendors. We look forward to future events."
- Kristin Bolton-Keys, Manager of Digital Marketing, American Express

Attendees Include: Maybelline * CondeNast * Saatchi & Saatchi * Unilever * NBC Universal * The Wall Street Journal * AKQA * R/GA * Time Inc. * Hearst * SapientNitro * ESPN * VEVO * Microsoft * Associated Press * Real Simple * Sporting News * Digitas * The Boston Globe * The Slate Group * USA TODAY * VH1 * MTV * WebMD * KAYAK * The Weather Channel * National Geographic * Turning Broadcasting * Euro RSCG * Nckelodeon * Meredith Corporation * WWE * Orbitz * CBS * FOX News * Cramer Kassell * A+E Networks and many more!

 

 

What People Are Saying About Digiday:

 

"Digiday continues to produce the highest-quality content events coupled with opportunities to engage business peers and clients. The topics are timely, smart and actionable. The organizers are world class and could not be more pleasant to work alongside. Kudos. Keep up the great work."

- Lana McGilvray, VP of Marketing, PulsePoint

 

"Digiday produces the best events in media, and they just keep getting better."

- Eric Litman, CEO, Medialets

 

“We were able to put together a fantastic report about the future of digital spending due, in large part, to your information.”

- Craig Knowlton, MRM Worldwide

 

“Digiday is really earning a positive reputation in the marketplace -- congrats!”

- Terence Kawaja, CEO, LUMA Partners 

 

"The folks at Digiday know what they are doing when it comes to venue, speakers, topics and audience. It was the fine mix of relevant topics and a relaxed atmosphere that made this show particularly memorable. We are already looking forward to the next event"

- Jesse Poppick, VP of Business Development, Ad-Juster