Agenda
Mobile has long held great potential for marketers in the future. In fact, it’s already a key driver of business results. Rob Roy, VP and GM of e-commerce at Time Warner Cable, will discuss how mobile is a rising star in its digital portfolio -- and what the industry needs to do to move up the chain even more with marketers.
Speaker: Rob Roy, VP & GM of e-commerce, Time Warner Cable
10:30am: The iPad Do-Over
Publishers are excited for the iPad for the simple reason it’s not desktop publishing. On the Web ad space was quickly commoditized. Tablets allow the possibility of publishers clawing back pricing power thanks to its relative scarcity and the far more attractive creative formats that will appeal more to brands than generic display advertising. Will these trends continue, or will tablet publishing follow the path of its desktop predecessor into commoditization?
Moderator: Mike Shields, Senior Editor, Digiday
Panelists:
Sean Atkins, SVP of Digital Media, Discovery
Paul Bremer, Chief Revenue Officer, Rhythm NewMedia
Pat McCormack, VP of Mobile Sales and Strategy, The Weather Channel Companies
11:00am: Digiday Dialogue with Outbrain
11:20am: Break
11:40am: Buyers Speak Out
By some measures, mobile is gobbling up more time than the desktop Internet. But it remains just a small percentage of the amount spent on Internet advertising. How can the industry overcome the challenges that remain to unlock brand budgets? Or will mobile remain a poor imitation of the desktop Web?
Moderator: Brian Morrissey, Editor in Chief, Digiday
Panelists:
Cass Baker, EVP-Telecommunications Industry Practice and Product Development, Leapfrog Online
Angela Steele, CEO, Ansible
12:30pm: Lunch
1:30pm: Hypebusters: Beware of Mobile Pixie Dust
Zugara CEO Matt Szymczyk had enough with agency work and transformed into a software development company. He shifted his entire Web design agency away from working on ad campaigns to a startup focused on augmented reality software with emphasis on e-commerce. Szymczyk explains why mobile AR is overhyped and why even for e-commerce, or m-commerce, mobile still has a ways to go.
Speaker: Matt Szymczyk, CEO, Zugara @KobraKai
2:00pm: Fireside Chat: What Publishers Can Learn from Gaming
Gaming is one of the most popular use of mobile. With all that attention, it is poised to be a major advertising vehicle. And yet many game developers are skipping standard mobile ads in favor of new approaches that fit better into the game experience. Industry leaders explain why gaming is showing the future for how content publishers will weave brands into their offerings.
Moderator: Jack Marshall, Mobile Editor, Digiday
Panelists:
Chris Cunningham, CEO, Appssavvy @chrisappssavvy
Brian Wong, CEO, Kiip @brian_wong
2:30pm: Pecha Kucha
3:00pm: Break
3:30pm: Debate: Mobile is a Privacy Time Bomb
It appears as though the digital media industry escaped the most onerous of privacy regulations over behavioral advertising. The same might not be true when it comes to mobile, where tracking is far more sensitive because location can have serious consequences. Does this have the chance of grinding the still-nascent mobile ad industry to a halt, or are fears of this overblown and likely to pass just like they did in the desktop world?
Debaters:
Leslie Dunlap, VP, Privacy, Policy and Trust, Yahoo
Chris Babel, CEO, TRUSTe
4:00 pm: Digiday Dialogue with Netbiscuits
Speaker: Craig Besnoy, Managing Director-North America, Netbiscuits
4:30pm: Creative Sandbox: The Best in Mobile
Mobile is much more than tiny banner ads on a tiny screen. It is opening up new avenues for the best creative minds to find relevant, entertaining and useful ways to connect with consumers and even improve their lives. Three top creatives share their favorite uses of mobile.
Moderator: Jack Marshall, Mobile Editor, Digiday
Panelists:
Jon Vlassapulos, CEO, Skyrockit @vlasso
Margaret Keene, Executive Creative Director, Saatchi & Saatchi, LA
5:00pm: Cocktails and Conversation
